Alex didn’t start out as a coach. She started as a professional dancer.

Trained at the Conservatoire National Supérieur de Danse in Lyon, France — one of the most demanding classical training environments in the world — she spent years performing across Europe with some of today’s greatest choreographers and ballet masters. She learned early what it means to show up every single day, do the hard work before anyone is watching, and trust the process even when results feel far away.

That discipline followed her into business.

Over the past 18 years Alex has founded, bought, scaled, and sold multiple businesses — from a performing arts organisation she grew by 300% in 18 months, to an international workshop company delivering 1,500 participant experiences annually across Australia and New Zealand. She has built and led teams, managed six-figure budgets, built operational systems from scratch, and navigated every season of business — the feast, the famine, and everything in between.

She knows what it feels like to be brilliant at what you do and still wonder why the income doesn’t reflect it. She’s lived it. And she’s worked through it.

Over years of deep study, research, and hands-on work with women in business, Alex has developed a profound understanding of what it truly takes to shift the patterns that keep entrepreneurial and talented women stuck. What begins as business work rarely stays there — because when a woman starts to change the way she thinks, earns, and shows up professionally, it inevitably touches everything: her sense of purpose, her relationship with herself, her healing, and the legacy she leaves behind her.

Today, Alex works with women in business who are exactly where she’s been — talented, driven, and stuck in a cycle of inconsistency that has nothing to do with their ability and everything to do with the foundations underneath. Her Think, Feel, Act process continues to change lives around the world, starting with her signature Reliable Income™ in 6 weeks program.

She is a published author whose book How to Be a Ballet Dancer became a national success across Australia and New Zealand, and a proud recipient of the 2012 Business Builders Award by Our Internet Secrets.

A Master Practitioner of Neuro Linguistic Programming, EFT practitioner, perpetual student of the mind and an investor, she believes in building wealth across multiple channels, not just one.

French-born and Canberra-based (Australia), Alex is deeply committed to helping women build businesses — and lives — that finally reflect what they’re truly capable of.

When she’s not coaching, you’ll find her explaining to all her friends how donkeys make the best pets, travelling around the globe, training at the gym or walking around the lake with her friends, reading books like it's a job, or watching her two kids throw themselves wholeheartedly into the things they love.

She shows up 300% for what and who she believes in and wouldn’t have it any other way.